What is Off-Page SEO?
Off-Page SEO refers to activities that are done directly “OFF” a website to help it rank better in search engine results. Website Optimization with off-page search engine optimization techniques is just as important as on-site techniques. With an increase in the number of people starting their own website, getting your website ranked among the highest in search engines is a priority in Adelaide.
SEO has proven to be a demanding job which requires time and hard work. This has led to the formation of SEO businesses like SEO Adelaide, Strait North, 180fusion etc. which specialize in off-page and on-page search engine optimization for clients’ websites.
In case you have time and are fully committed to achieving a high ranking for your website, here is a list of 10 tips to increase off-page SEO for your website.
1. Social Networking
Social networking is growing each and every day as more and more people are joining social media websites. Social networking, also known as online reputation, means using social media sites such as Facebook, Linked In, Twitter etc. to market, advertise and build an online reputation for your website. Create a profile, write compelling content which will help grow your social community and share the content across multiple social media sites. Great content will gain you more followers who will want to share your work.
Blogging is among the best ways to promote your website. Blog writing relies on unique, original and up to date content in order give your readers a reason to visit your blog again. The content should be detailed and clear enough to make it easy for your readers to understand. Blogs greatly aid search engines to crawl your website regularly thereby ranking it high in search engine result pages.
Just like websites, blogs need to be promoted. This can be achieved by posting links to your blogs or on other related blogs which allow links on their comment section. In case you are not talented in writing blog content, you can always hire guest bloggers who will write unique content for you.
3. Search Engine Submission
Submitting your website to Search engines like Google, Yahoo, Bing etc. will enable search engines to find your website quickly. Without submitting, it may take a while before search engines find your website.
4. Forum Marketing
Forums are an effective way improving off-page optimization. You can create a discussion board and have discussions related to your sites niche. Also, post and reply to threads in other existing forums which allow links thereby making search engines crawl your website.
5. Link Exchange
Link exchange involves exchanging your link with service related websites which will, in turn, increase the popularity of your link.
6. Link Baiting
Link Baiting is when you place a website’s link on your site as a reference because you copied or published another website’s content. By doing this for others and letting others do the same for you will increase link popularity.
7. Photo Sharing
Quality photos greatly impact peoples’ admiration which can be evidently proven by the success of major photo sharing sites like Instagram, Photo Bucket, Picasa, Flikr etc.
Share photos of products or services offered on your website, paste your link in the caption section and comment on them to direct the traffic to your website.
8. Video Marketing
Video Websites like YouTube are a great way of improving offsite SEO. Upload and share Videos detailing your product reviews, expert opinion, and links to your website hence increasing your website popularity.
9. Answering Questions
Ask and answer relevant questions related to your website on popular sites like Yahoo Answers, Quora, Answer bag etc. Answering questions will make readers perceive you as a specialist in the chosen field. To make readers find your website, place a link in the section where you answered the question. This will refer them directly to your website.
If your website offers a service or sells products, reviews are important to help develop your business. Most people rely on reviews done by major business review sites like Kaboodle, RateitAll, and StyleFeeder to ensure that they won’t lose their money. By hiring such websites to write a review for your website, you will be increasing your online reputation hence making people trust your website. You can also ask your clients or friends to write reviews about your business.
For my own company, I partnered with Gray SEO Global to do my website off-page optimization. I would highly recommend them, as they perform SEO ethically and only take on clients that are respectable in their market. Here is their website link if you are also based in South Australia: http://grayseoglobal.com/adelaide/
They also perform their services throughout the globe, given by their name. You can also find them on Facebook.